Asset Management

Innovation, creativity and deliverability

What we offer

  • Hotel and serviced apartment asset management from an owners’ perspective with an aim of growing value.
  • We have experience in asset managing hotels with a wide range of operating agreements, including management contracts, leases, turnover leases and fixed leases with profit share element.
  • Regular review  of hotel trade and conduct regular meetings with hotel management to explore ways of improving trade.
  • Provide market commentary to place hotel performance in context.
  • Our business has regular contact with over 200 hotel operators and brands predominantly at a very senior level.
  • We have 30 years experience working closely with numerous property and hotel specialists and hotel consultants who can provide us with instant access to specialist advice on planning, valuation, capital allowances, business rates, alternative use, accounting, performance, both new and existing funding and feedback on the general market.
  • We are a very dedicated team, quick to respond and will provide regular feedback.
  • Our personal relationships provide access to substantial hotel equity investment if required.



Our services include:

  • Regular reporting on performance, including analysis of performance and benchmarking.
  • Analysis of opportunities at the property (ie leasing of space, planning gain, etc).
  • Assistance in sourcing debt and/or equity.
  • Acquisition support.
  • Support in creating an exit strategy.
  • Negotiations with management companies on the owners behalf.
  • Operator selections.
  • Monitoring of capital expenditure, approving FF&E spend as required.
  • Invoicing of rent. 
  • Facilitating property insurance.
  • Facilitating condition reports.


over 30 years experience in the real estate industry

County Hall Park Plaza
County Hall Park Plaza

County Hall Park Plaza


Created the UK’s first successful unitisation hotel model selling over 1,000 units with a capital value of £450 million between County Hall and One Westminster Bridge Park Plazas.

GNAM undertook the unitisation model on this hotel, working with Park Plaza to sell off the units to individual owners on long leasehold agreements. GNAM also marketed a seminar of the property to global investors and constructed a selling strategy.

Today, GNAM asset manages the hotel on behalf of the investors.

Arts Club
Arts Club

Arts Club


GNAM worked closely with the landlord of the Arts Club to transform the upper floors of the Arts Club into a high-end hotel. We managed the entire process from supporting the planning application process to selecting the contractor. GNAM managed the entire professional team during the development process.

The multimillion pound conversion project to 16 bedrooms was completed in November 2015.

St James’s Hotel and Club
St James’s Hotel and Club

St James’s Hotel and Club


GNAM’s directors have been intricately involved in the transformation of the St James’s Hotel and Club into one of London’s leading hotels.

The directors supported the development of a comprehensive £18 million investment plan and asset managed the property until its sale in 2010 for approximately £60 million by Gerard Nolan & Partners and Savills.

South Place Hotel
South Place Hotel

South Place Hotel


GNAM advised Frogmore with their plans to develop a luxury eighty bedroom hotel at 3-4 South Place.

We advised on the appropriate development scheme, assisted in the planning permission process and completed an operator search for Frogmore.

Subsequently we helped agree a deal with the hotel operator D&D London to lease the hotel on a 35 year term. D&D London own or operate over 20 restaurants in London alone, including Quaglinos, Coq d’Argent and the Bluebird Chelsea. As this is D&D London’s first hotel, there is a strong emphasis on good quality food and beverage, offering two restaurants, three bars and private dining for guests.

Following practical completion and the opening of the hotel in September 2012, we were instructed to asset manage South Place Hotel, working with D&D London to increase value and continually grow revenue.

Park Inn Portfolio
Park Inn Portfolio

Park Inn by Radisson Portfolio

United Kingdom

GNAM have been instructed by the landlord to asset manage seven Park Inn Hotels across the UK. Working closely with landlords and hotel managers enables us to introduce innovative ways of improving the overall asset values.

Track Record

Asset managed over £1 billion worth of hotel assets

Innovation, creativity and deliverability are our unique selling points.


We are a small team with a wealth of experience and a large network able to offer a bespoke service.  Our wide range of experience allows us to be creative in identifying asset management opportunities.


GNAM have a proactive approach to asset management driven by finding value enhancing opportunities. We develop strong working relationships allowing tangible results in a short space of time.


Through active asset management GNAM are results focused, meeting regularly with hotel management to review performance, investment and sales and marketing plans as well as working with owners to create value within the envelop of their ownership.


As a result of a proactive and owner focused asset management approach we are able to identify solutions for our clients, creating value and exit routes where required.


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Contact Us

Profiles, get in touch

Gerard Nolan MRICS


Managing Director

  • 30 years' experience in London and European hotel transactions.
  • Sold more than 500 hotel assets.
  • Previously a board director on three London listed stock market companies – Savills, Colliers and Christie & Co.
  • Acquired and co invested in 50 hotels in London, UK and Europe, with a £600 million asset value.
  • Created with clients the UK’s largest serviced apartment portfolio of 850 units and sold it for £167 million.
  • Created the UK’s first successful unitisation hotel model selling over 1,000 units with a capital value of £450 million.
  • Proven track record of creating value through active asset management.


DD: +44 (0) 203 771 5422

Kristian Dijkstra

, Director

  • Over 14 years’ experience in the hospitality industry.
  • Operational experience, experience in market and financial feasibility studies and has seven years asset management experience.
  • Oversees the asset management at GNAM working together with investors to maximise their investment and representing their interests.
  • Experience in asset managing a wide range of properties ranging from three to five star properties and from 50 bedrooms to 400 bedrooms.
  • Asset management experience includes completion of CapEx projects, performance analysis, assessment of value creation, obtaining planning permission, managing asset disposal process.
  • Significant experience in asset managing and creating an exit strategy for distressed hotel assets.


DD: +44 (0) 203 771 5425


Find us on Map


GNAM Investment &
Asset Management
74-76 Princes Square
W2 4NY
+44 (0)203 771 5427

Enquiry Form

Our most recent collaboration was the marketing and letting of our hotel development in
South Place, London EC2 to D & D London - a real coup in a challenging market.
- Jo Allen, Director, Frogmore Property Company Ltd